Indulge Responsibly, Save Deliciously!​

Imagine this: it’s a weeknight, you’ve just gotten off work and the last thing you want to do is cook and clean up for an hour or even longer. I’ll admit I don’t have to imagine it…

Uber Eats allows users to conveniently order food at their fingertips to arrive to their front door. A big issue in the food and delivery service industries is food waste. Unserved and surplus food is only becoming more and more of an issue for restaurants, while they still want to maximize profits as much as possible and avoid losses. And people are starting to take notice of how much food waste we produce while they continue ordering delivery for its convenience.

I thought that I could do something about this, so I created Eco Eats by Uber.

Product Vision

Our vision is to create a solution that addresses the high cost of food, minimizes food waste due to incorrect orders or surplus in perishable foods, and provides a convenient, budget-friendly, and inclusive delivery service, satisfying the needs of both restaurants and customers.

User Assumptions and Market Research

Ethnic Diversity

Diversity and Inclusivity: the ethnic diversity of the user base suggests a preference for a wide range of dietary options that cater to different cultural preferences​

Educational Background

Health Conscious and Sustainable:​ a significant percentage of the users is college graduates, and as such are more likely to be health-conscious and sustainable​

Targeted Age Group

Convenience and Speed:​ a majority of users of Uber Eats are under 35, so they are assumed to be comfortable with technology, and expect a seamless and ​quick ordering process​

Competition Analysis

Final Prototype

A Concierge MVP delivering surprise meals with dietary labels, leveraging discounted surplus and misordered items from restaurants​

Key Features

Delivering discounted surplus, reducing food waste

• Get restaurant-prepared discounted and fresh meals, drinks, pastries, and groceries delivered to you

Personalized customization

• ​Dietary style: halal, vegan, kosher, ketogenic, vegetarian, pescatarian

• Dietary restrictions: lactose intolerance, gluten free, food allergies

Data Analytics

• Helping restaurants to get data on the food consumption pattern​

• Providing real time data for immediate insights and enabling prompt decision-making to minimize the wastage of food and maximizing profit

Success Metrics

• Average Order Value (AOV)​

• Repeat User Rate

• Increase in Eco Eats orders

• Social Media Engagement

• Number of restaurant participation

Product Roadmap​